Sneakers Limited

Air Jordan 1

Find the must-have editions of the Air Jordan 1 on Kikikickz.
Peter Moore’s classic awaits you in an exclusive
selection of limited-edition models for men and women.

Jordan 1 Low | Jordan 1 Mid | Jordan 1 High

Collection Air Jordan 1

AIR JORDAN 1

AIR JORDAN 1, THE FIRST LEGENDARY SNEAKERS BY JORDAN
THE AIR JORDAN 1, A SUCCESS STORY THAT WENT DOWN IN HISTORY

Conceived by talented designer Peter Moore – to whom passionate sneakerheads also owe the Nike Dunk – for legendary sportsman Michael Jordan, the Air Jordan 1 saw the light of day during the 1984-1985 NBA season.

But the launch of MJ’s first sneaker was not a smooth one… The Air Jordan 1 was almost never released!

Why was this? Well, Michael Jordan himself wasn’t convinced by the model, whose colors, it was said, reminded him of the devil… Fortunately, with a good dose of persuasion, the Swoosh brand managed to convince the famous number 23 to lend his name to the sneakers.

But the story doesn’t end there! After MJ, it’s the NBA’s turn to be annoyed by the model’s colors. According to league rules, players are not allowed to wear colored sneakers, and must stick to black and white.

Far from stopping Nike, this setback will contribute to the legend of the Nike Air Jordan 1. For every game in which Michael Jordan wore his eponymous model, the player was fined $5000! The Swoosh brand exploited the buzz in a marketing campaign that became legendary.

In short, despite the pitfalls, the Air Jordan 1 was a success beyond all expectations. More than 35 years after their release, the Air Jordan 1 continues to thrill sneaker addicts: the model has well and truly become a legend.

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